In my role in business development for Sproutbox I see a lot of entrepreneurs and business plans – some good, some not-so-good. Rather than give entrepreneurs a laundry list of suggestions on how to make a good application, I figured I’d borrow questions from one of my favorite authors on entrepreneurship, Amar Bhide.

Bhide believes(and I agree) that there are really three major questions that every entrepreneur must answer:

1. Are my goals well defined? This is the biggest thing I look at when I’m looking at a business plan, and also the place where I often see major mistakes. If you haven’t clearly defined your goals, even in broad terms, then you aren’t there yet with your business. We use our unique application process for new sprouts to review how an entrepreneur has thought about their goals. When I read a business plan or talk to an entrepreneur I’m usually looking for a few highlighted points under this question. For example, does the entrepreneur show that they have their heart in their business, but do they balance that with the need to earn revenue? Does the entrepreneur have a tolerance for risk? Does the entrepreneur know what it means to be scrappy to focus on the goals at hand? At Sproutbox we look for highly dedicated entrepreneurs who want to make money and will stay focused on the goals of their business in order to keep moving forward.

2. Do I have the right strategy? This is really one of my biggest jobs at the box. When an entrepreneur gets going they often haven’t been able to clearly define what the strategy is, how they’re going to grow the business and how they intend to sustain that growth. Sure, I’m biased, but this is one of the best things that Sproutbox offers our Sprouts. Once selected, we take long hard looks at the businesses, their market opportunities, the costs of customer retention and acquisition, and how, based on our experience, they can experience off-the-charts growth. We want our Sprouts to not just succeed, but to dominate their markets, so getting this right is unbelievably important.

3. Can I execute the strategy? At our foundation this is how we work with our Sprouts. There aren’t many good ideas that can be executed without a great team. We realize that our Sprouts don’t have the resources to build and launch their software on their own, and that’s the central service we provide in exchange for equity. Once the product is built, do you have the skills to build an organization and grow market share? If you can’t confidently answer this question, you may want to think about adding a co-founder with complimentary skills. At Sproutbox, our job is to look at an entrepreneur’s answers to these questions and to help them achieve their dreams via their responses. We’re here to help build, guide, and shape businesses for success.

So, have you thought about these questions? More importantly, do you have what it takes to make a new business grow? We hope so, and we hope you’ll apply to build your business with us. Applications are online at http://www.sproutbox.com/apply and will be open until December 5, 2009.

In the last decade or so I think we can all agree that the internets have come a long way.  Cloud infrastructure, application technology and hardware have evolved beyond my expectations.  The market is abuzz with third party, value-add products that make application service providing (ASP) easier and easier every day.  The clearest sign of civilization is specialization right?  ASP’s are becoming more and more specialized.  The industry even has a new name for it: Software as a Service (SaaS).

All these years, systems administrators and application developers have been concerned about application uptime, points of failure, fault tolerance, disaster recovery, geographic redundancy… oh you get the idea.  I haven’t noticed much evidence of the evolution of thought on these subjects as the technology has improved.  I think that’s because of fear.  See, if an application is down.  Someone is to blame.  No, not a router, not a hard drive, not a line of code.  A person.  People make decisions.  Fear causes bad decisions or worse, indecision.  Removing the possibility of failure reduces the potential to be blamed.  Um, yeah, but at what cost?

The tubes are now all about agile specialists.  The more agile you are the better.  The environment is actually feeding itself.  Successful SaaS providers use each other to be faster; to get their service to market quicker; to concentrate on what they do best.  Successful companies aren’t afraid of downtime. They are not concerned with geographic redundancy.  If they were, they’d be spending too much time mitigating their fear.

Ok, I’ll admit, I started writing this post because I heard about downtime one too many times recently.  My latest app, CheddarGetter is a SaaS application.  We specialize in pricing and subscription management.  It’s important stuff but It’s nothing to be afraid of.  Any application developer worth her salt can read the paypal api docs and include rudimentary billing support for a web application.  But if it’s not your specialty, why would you waste your time?  Sure, if you use CheddarGetter to bill for your app and the service is down, you can’t signup a new customer.  Well, guess what?  If CheddarGetter is down, no one can sign up for CheddarGetter either.  See, CheddarGetter uses itself to bill for itself.  That’s built in motivation to eliminate downtime, to increase fault tolerance, to limit points of failure.  That motivation only increases as the customer base grows.  Which application do you think will have the best uptime?  CheddarGetter or the ill conceived, limited, proprietary, likely undocumented, single-use billing functionality written by a developers who may or may not be on vacation or currently working for a different, successful SaaS company.

Stop living in fear.  Start making money.

SproutBox is excited to announce the re-opening of applications for the investment cycle. We are seeking talented entrepreneurs interested in turning their idea into a reality. The deadline for applications is Saturday, December 5th, at 11:59pm, so if you think you (or anyone you know) would make a good candidate, it’s time to get started at http://sproutbox.com/apply.

We couldn’t be happier with the selection of our most recent Sprout, Proposable. Proposable Founder James Kappen has relocated from California to Bloomington, and the SproutBox dev team is in full swing on his project. Proposable is a simple way to create, deliver, and analyze your sales proposals online. We have no doubt it’s going to be a huge success. To keep up to date, sign up for the newsletter at http://proposable.com and follow @proposable on twitter.

Our 4th Sprout, Squad, is almost ready to be released to the public. Squad is a web-based collaborative code editor. You’ll be hearing a lot more about that project in the next couple of weeks. If you’d like to be notified of the launch, be sure to follow @squadedit on twitter and keep an eye on http://squadedit.com.

We want to make sure everyone has the chance to apply. That’s where you come in. Please take a moment and let your friends know about SproutBox, especially the ones who want to start a business. Send them a link to this post, or click on the links below if you use twitter or facebook: