Sproutbox’s next Sprout is FlipSwitch PR, a web-based publicity service that will revolutionize the PR industry. FlipSwitch is a self-serve publicity platform allowing clients to upload a media-rich, online press kit and purchase à la carte services to get their concert or album “pitch” into the hands of the press. The service goes one step further by providing tools to help journalists manage their increasing pitch overload. Founder/CEO, Dmitri Vietze , has 12+ years of expertise in music publicity. Last week during SXSW, Vietze was named in the Billboard Twitter 140 chart (“Music-Industry Characters You Need to Follow”). Vietze founded rock paper scissors, the leading music publicity firm for global music in America.
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Posted by Meg on March 24, 2011